It is a great advantage to the province of Ilocos Sur to be blessed with a rich heritage. Centuries of cultural exchange endowed us with customs and traditions that give distinction to the Ilocano culture. However, with the effects of modernization, these customs and traditions have slowly been disappearing. The passion to practice has greatly dampened. So to show and share Ilocos Sur's treasures to the whole world, the locals conceived a festival that highlights their cultural traditions which they called the "Kannawidan Festival".
Kannawidan Festival aims to underscore the importance of preserving the people's rich culture and traditions, as well as to promote the province's products which are mostly agricultural. Besides the traditional beauty contests, a wide array of activities are lined up all throughout the festival, showcasing the talents and skills of the participants and the rich traditions and practices of the province. It sets the stage for a trade fair featuring dances and crafts and local products, events such as cultural dances and ethnic rituals, a zarzuela performance, traditional games, and a food fest featuring traditional local cuisine. The provincial government yearly invites artists, personalities, and entertainers just to give amusement to people of Ilocos Sur and even tourists coming from different places. This week-long event is really important to Ilocos for the reason that it proves our province to truly have the best of the best.
As observed in our generation, children nowadays put more attention on the things they see on the television, and on the internet. They are fond of the modern dances and songs but even forget the significance of their own traditional dances and songs. But through the come up of the Kannawidan festival, the spirit of the Ilocano have been revived and rekindled. The festival has been living up to its mission and vision; preserving and perpetuating the rich Iloco cultural, artistic, historical and intellectual heritage. It is very significant to every resident of the province as we are celebrating the foundation of Ilocos Sur as a province by virtue of the Royal Decree signed on February 2, 1818. May this continue, and we, Ilocanos must work as one in the spirit of unity, to love our own culture and art.
Reference:
https://www.vigattintourism.com/tourism/articles/Kannawidan-Ylocos-Festival-Pride-of-the-Ilocano-Culture
Reference:
https://www.vigattintourism.com/tourism/articles/Kannawidan-Ylocos-Festival-Pride-of-the-Ilocano-Culture
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